Playa is a beauty brand that has great value for the hair. They pride themselves in producing healthy and effective products.

Inspired by the California spirit, the brand seeks to improve the way women feel about their hair through their products.

IndustryBeauty Industry
FounderShelby Wild

playa beauty


Playa beauty brand was founded in 2017 by Shelby. Most of their products are made with natural ingredients. Their main goal is to develop hair products that are different from the ones in the market.

Shelby was so much in love with the Californian coast and named her brand Playa which means beach in Spanish.

playa logo

They focus on producing few quality products. Shelby equally uses tiny portions of clinical products to enhance the effectiveness of their products.

The brand worked with Manual Creative who aided them to create the brand identity, copywriting, product naming, photo art direction, website and product packaging of their brand.

They worked on the entire designing for the five products from 2016 to 2017. The company believes in quality over quantity reason why they introduced just five products during their launch.

Their collection of products is original and a simple everyday routine for all hair types. Drying or styling isn’t required while using their products.

Shelby spent a couple of years working on the products with an amazing team who greatly contributed to the success of the brand.

And in her words, “We have all put our hearts and souls into these products, and the end result is something I never imagined I could create”.


The company works with the popular brand Sephora and they sell their products in their stores.

play review


All of Playa products are made Venice Beach, California, and manufactured in USA.

Playa products have a blend of beachy, black coconut, orange blossom, fresh sandalwood, and pacific musk. All these ingredients make up the fragrance of Playa’s products.

playa products

The products are made with friendly substances and without gluten. Playa’s fragrance is made with a blend IFRA and they are void of irritants like; linalool, acetone and benzaldehyde.

Other irritants such as benzyl acetate, benzyl alcohol, camphor, ethanol, ethyl acetate and methylene chloride are equally irritants.

All of the company’s products are animal friendly but they do not carry out product testing on any of their products. Their Endless Summer Spray even has collagen in it; which is quite effective and amazing natural means of holding the hair.

Playa’s hair products aid to hydrate dry hair, eliminate dry hair and also volumize fine hair.

Best sellers

Playa has some best-selling products which include: Playa Everyday Shampoo, Playa Supernatural Conditioner and New Day Hair Mist.

playa product

Playa products

Playa has a wide variety of conditioners, shampoos, hair oils and other products. They equally have some styling sets and hair kits.

Playa hair kit

Hair kits usually have a collection of different brand products which are essential for hair maintenance. Some of Playa’s hair kit includes:

  • Healthy hair starter kit
  • The clean styling kit

Playa Hair Set

Playa Hair Set

Get your hair protected with some of Playa’s best products. Some of the Playa Hair Set includes:

The mini showers essential set

This set is made up of Playa’s everyday shampoo and super natural conditioner.

Hair Essential Set

This set is made up of five (5) best Playa Hair Products which will leave your hair fresh and clean after use.  The products in this set are:

play Hair Essential Set

  • Everyday shampoo
  • Supernatural conditioner
  • Ritual hair oil
  • Endless Summer Spray
  • Soft Volume Powder

The Mini Styling Essential Set

Have your hair styled in any way you want using this amazing styling set. The products found in this set include:

The Mini Styling Essential Set

  • Playa Ritual Hair Oil
  • Playa Soft Volume Powder

Other products sold at the brand include:

  • Ritual Hair Oil
  • Air Dry Wave Essential
  • Endless Summer Spray
  • Soft Volume Powder

Other Beauty Brands:

Melt Cosmetics

Kevyn Aucoin Beauty

Sunday Riley

Lilly Lashes


At the moment, the beauty brand Playa does not offer samples, but they are currently working on it!

Where to find the brand’s products

Playa products as of now can be found in 25 stores across the U.S. The brand’s products can equally be found in 50 Mecca stores across Australia and New Zealand.

Customers can equally contact the brand via for more info on store locations. Customers can equally find their products at Sephora stores across the world.


The brand does promos from time to time. They have a 15% discount for customers who are making their first purchase. Exclusive offers are usually announced via the company’s newsletter for those who sign up via email.

The company does free shipping for customers whose products are above $50.


Playa takes about 1 – 2 business days to process all orders that were placed after 12pm ET on a business day. Once the order has been processed and shipped, the customer will be sent a shipment notification plus a tracking number.

To cancel or edit your subscription to Playa, you will have to log into your account using your email address and password.  Once logged into the account, the customer can now edit their shipping address or subscription.

Customers should reach out to the brand via the email with their full names and email linked to the account if they cannot handle the issue. The company will use the information to edit or cancel the subscription on the customer’s behalf.


Playa ships to 50 states including Alaska and Hawaii plus Puerto Rico and will take 11 – 15 business days to arrive. But the shipping duration may vary depending on the timeline. As of now, the company does not carry out international shipments.

Playa ships at a standard price of $6 and the product takes about 1 – 5 business days to arrive via FedEx. For priority shipments, it takes 1 – 2 business days and is shipped through USPS.  The order gets expedited only when the order has been placed.

Incorrect shipping information can only be sorted out when the customer sends their order number and correct shipping address.  Email for any shipping complaints or changes.


Playa receives returns for damaged products within 10 days after placing the order. All refunds are made to the initial card that was used to make payment.

The company only does returns for products bought from their stores. Products bought from other retailers should be refunded to the store of purchase following their refund policy. Playa only makes returns and no exchanges.



Playa is among one of the brands that offer the best hair products. Their all natural products are effective and provide just the intended results.  Though it has been existent just for three years now, it has definitely made a lot of waves in the beauty industry.

The company prefers to work with just few quality products at a time, reason why they launched just five products when the brand was introduced.

Playa does not offer free samples for now but they are working on it. At the moment, most of their shipments are done just within the US but they are working hard to making it international.

The brand accepts returns for all their products but they do not accept any exchanges. The time a customer’s product takes to arrive greatly depends on their location.

Their customer care service is always open and ready to respond to all customer’s inquiries.

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